Weetabix launches sports kit on-pack promotion on Weetos

The Weetabix Food Company has unveiled a new on-pack promotion for Weetos, offering consumers the chance to win £500 to spend towards sports kit and equipment. There are nine prizes in total.

The promotion is running on 500g and 350g PMP (£2.49) Weetos packs from June to August.

To enter, consumers need to send in a photo of their Weetos pack or bowl in a “unique, sporting environment, whether that’s a basketball hoop made out of the box or Weetos pack goal posts”.

A £12 million brand and the fourth biggest product in the chocolate cereal category, Weetos is currently in 13% value growth (Nielsen).

Abbie Randall, marketing assistant, Weetos, says: “The on-pack campaign will stand out on shelf, helping to raise awareness of the Weetos brand and increase visibility and sales in-store.

“We know that our core audience of 5-15-year olds love playing sport so we wanted to help promote this via our on-pack giveaway. We’re confident that this campaign will increase brand engagement and appetite for the product, as well as being a great activity to get involved with when at home.

“Whilst it may not be the summer of sport everyone had hoped for, we still wanted to provide the opportunity to help people of all ages stay active and be in with the chance to win a head-to-toe sports kit.”

Tel: The Weetabix Food Company (01536) 722181