Red Bull has launched its 2020 Summer Edition – a watermelon variant – for a limited period.
With the average soft drink buyer purchasing more than five flavour variants in the last 12 months (Kantar), and 41% of energy drink users saying they would try an exotic/tropical fruit flavour (Lightspeed/Mintel), the Summer Edition is a must-stock for retailers, says Red Bull.
The company expects the new variant to drive overall category growth and revive the growth of flavours in the sports & energy category. Insight shows that flavours are incremental in encouraging new users, with 10% of new shoppers purchasing a Red Bull Edition (Kantar).
Tel: Red Bull (0203) 117 2000