Nichols is launching a summery new flavour from its Levi Roots brand.
The latest variant joins the existing Caribbean Crush and Jamaican Sunset flavours and is set at the attractive £1 price point.
“Sales are up 3% year on year, with the brand consistently adding value to the category,” says Sally Forbes, brand manager.
“We’re bringing something fresh and new to our key target audience of 16-35 year olds.”
Tel: Nichols (01925) 222222