Levi Roots Tropical Punch variant in £1 PMP launched by Nichols

Nichols is launching a summery new flavour from its Levi Roots brand.

Tropical Punch is a mix of pineapple and sweet mango, available in a convenience-focused 500ml PMP.

The latest variant joins the existing Caribbean Crush and Jamaican Sunset flavours and is set at the attractive £1 price point.

“Sales are up 3% year on year, with the brand consistently adding value to the category,” says Sally Forbes, brand manager.

“We’re bringing something fresh and new to our key target audience of 16-35 year olds.”

Tel: Nichols (01925) 222222

Published Date: April 6, 2020
Category: Product & Promotions News