STG launches Signature cigarillo with a peppermint capsule
Scandinavian Tobacco Group UK has launched Signature Dual Filter Cigarillos. They come in a pack of 10, with an rsp of £4.95.
The key product feature of Signature Dual is that it has an acetate filter containing a peppermint capsule under a lasered marker to give a smooth smoking experience. It is made with Virginia leaf tobacco and has a natural leaf wrapper.
STG UK is supporting the launch with a major programme of activity throughout the year, including trade media, wholesaler activity, presence at trade exhibitions like the National Convenience Show and NFRN Summit, and also via a trade activation agency, which will be tasked with raising awareness, interest and driving trial amongst existing adult smoking consumers.
STG’s UK country director Alastair Williams says: “We are really excited to introduce Signature Dual and extend our offering to the UK tobacco market. It feels like a natural extension to the range and we’re confident it will prove a very welcome addition to the UK’s biggest cigar brand portfolio.”
