Tayto is running the ‘Great Golden Wonder Takeaway Giveaway’ on 25 million packs of crisps and snacks from 1 April to 31 July.
The company has teamed up with Deliveroo to give consumers the chance to win up to a year’s worth of free takeaways. The promotion is featured on the best-selling packs across the Golden Wonder Crisps, Ringos, Transform‑A‑Snack and Saucers ranges.
Matt Smith, marketing director at Golden Wonder, says: “Our customers absolutely loved our 2019 ‘I Wonder’ on-pack promotion where we gave away nearly 5,000 ‘prize surprises’, helping Golden Wonder grow faster than the market (+5.5% vs +4.9%).
“This year’s campaign is going to be even bigger and better! Customers will have the chance to win free takeaways for up to a year, with one winner chosen each day. Takeaways are growing massively. 70% of UK adults agree that they would prefer the comfort of eating at home rather than dressing up to go out, with 22% of consumers saying they have a takeaway at least weekly and 59% at least monthly (Mintel).”
Smith adds: “Deliveroo’s partner restaurants and takeaways grew to 15,000 in 2018, up 800% from 2015 and up 50% from 2017. This trend has continued throughout 2019 and into 2020. We are confident that their wide choice of food options – including old favourites as well as ‘free from’ and ‘healthy options’ – will fantastically complement our tasty range of crisps and snacks.”
The promotion is being supported on TV, cinema, online and social media. There will also be trade marketing support, including PoS solutions and a direct mail offer to over 12,000 independent retailers with exclusive money-off deals.
Smith concludes: “We value the partnership that we have with independent retailers and the support that we have received from them over the years. Golden Wonder promises ‘more punch per crunch’ and our focus remains on continuing to offer great value to consumers and strong margins for retailers in an increasingly challenging retail market.”
See winwithgoldenwonder.com for details.
Tel: Tayto (01536) 204200