Fresh new look and Sicilian lemon layered variant for Nomadic

Nomadic Dairy has unveiled a new look and an addition to its layered yogurt range.

The new variant is Sicilian lemon (rsp £1.40/160g), and it joins raspberry, salted caramel and alphonso mango styles. In addition to these and its yogurt and oat clusters, the firm makes a three-strong range of kefirs.

Nomadic is now the No.1 adult yogurt brand in the GB convenience category (IRI).

The Irish yogurt maker has total UK market sales of £20.9 million and is bucking the trend in the chilled yogurt desserts market. Against an overall market sales decline of 2%, Nomadic has achieved growth of 18.8%, adding £3.3 million to its total sales, year on year.

The brand’s new look is designed to continue its drive for value in the category, which the company says is being ‘eroded by ever cheaper multipacks and deep deals on single brand multibuys’. With government forecasts saying that, by 2021, a third of all households will be single occupancy, Nomadic believes it is well placed to provide solutions for a demographic that wants single-serve formats.

Alan Cunningham, Nomadic Dairy’s MD, says: “We have a clear focus on single-serve, convenient and portable products – always with a spoon included. Our consumers want balance in both their lives and diet and our yogurts provide just that – natural, delicious, products free from the taint of artificial ingredients and available in single units. Whether it’s ‘desk-fast’, lunch, a post-gym treat or an end to dinner, we’ve got a pot to match their busy lifestyles.”

Nomadic continues to source milk from nearby family farms in County Donegal. It stubbornly refuses to produce a zero-fat product, preferring to maintain what it calls the ‘integrity’ of traditional yogurt making.

Tel: Nomadic +353 (0) 74 914 9678