Product & Promotions News
Bold new look for VK best-selling mixed pack
Global Brands has revamped the design of its best-selling mixed pack of VK, the fastest growing traditional RTD in the UK’s off-trade (Nielsen). In addition to a colourful new look, […]
Britvic launches Robinsons Fruit Creations in convenience with PMP
Britvic has launched Robinsons Fruit Creations in the convenience and wholesale channels with an exclusive PMP, following the product’s success within the grocery sector. The £1.99 price-marked one-litre bottles are […]
Carlsberg relaunches flagship Danish Pilsner
Carlsberg UK has relaunched its flagship beer, Carlsberg Danish Pilsner, and introduced accompanying ‘betterments’ aimed at improving the consumer drinking experience and minimising the brand’s environmental impact. Carlsberg Danish Pilsner […]
Boost Drinks launches Red Berry variant with Tinder link
In time for Valentine’s Day, Boost Drinks is launching Boost Energy Red Berry 250ml, backed with love-themed advertising across Tinder. Described as a flavour explosion of mixed berries, Red Berry […]
Symington’s launches Naked ‘Escape the Ordinary’ promotion
Symington’s has launched its first major on-pack promotion across its Naked Noodle and Naked Rice ranges to mark Chinese New Year. With five Asian holidays up for grabs, 200 tech-based […]
Boost Drinks helps the trade and consumers beat the January blues
As part of its ongoing support for the independent sector, Boost Drinks has unveiled two promotions to kick start 2019. The offers comprise ‘12 bottles for the price of 10’ […]
Trebor sugar-free hard-boiled mints launched by Mondelez
Mondelez has launched the first sugar-free hard-boiled range under the Trebor brand. Cool Drops Sugar Free comes in two flavours, Extra Fresh and Lemon, in a 28g flip-top box with […]
KitKat ‘Make A Break For It’ promotion launched by Nestlé Confectionery
Nestlé Confectionery has launched a new on-pack promotion for KitKat, giving consumers the chance to win a special break to one of 10 exotic destinations such as Miami, Cuba, Thailand […]
Euro Food Brands appointed UK distributor for Ainsley Harriott range
Euro Food Brands has been appointed the new UK distributor for Ainsley Harriott flavoured couscous and premium cup soup. The Ainsley Harriott range has recently undergone a packaging revamp, giving […]
Carrs Foods rolls out Baker Street products with benefits
Carrs Foods has launched four new products within the Baker Street range – Deli Rolls in two variants and Ciabatta Loaf and Rolls. Tapping into the growing trend for seeded […]
Cooks&Co launches full-flavour duty-free cooking wines
Fine food specialist Cooks&Co has launched red and white full-flavour, duty-free cooking wines into foodservice. The launch follows the introduction last year of legislation imposing duty on any alcoholic drinks […]
‘Mugfuls of Joy’ cash giveaway on Mug Shot to end January blues
Symington’s plans to end the ‘January blues’ with its Mugfuls of Joy campaign for its Mug Shot brand. The £1.1 million consumer promotion is giving out £50,000 worth of instant […]
