Swizzels launches holiday prize draw for convenience retailers

Convenience retailers will have the chance to win a family holiday this summer with Swizzels.

As part of the sweet manufacturer’s ‘Fun in the Sun’ competition, retailers will need to purchase three cases of Swizzels’ £1 PMP hanging bags, including Choos, Squashies and Loadsa bags, and text their details to be entered into a prize draw.

The winner will receive an all-inclusive one-week holiday to the Canary Islands, worth £3,000.

Swizzels is running the competition activated by wholesalers across the UK from June to September, promoted through pallet surrounds, pallet skirts, aisle fins and off-shelf displays in front of depot.

The ‘Fun in the Sun’ campaign will be supported by consumer PR and social media, driving shoppers to stores to purchase Swizzels products during the summer months. This will ensure the Swizzels brand is front of mind at a time when chocolate sales typically diminish as the weather heats up.

Mark Walker, sales director at Swizzels, said: ‘‘Swizzels hanging bags are worth £52 million, +8%, with £1 PMPs driving growth at +20%  year on year (IRI), so we are perfectly positioned to drive growth in the category and further boost our support for convenience retailers.

‘‘According to a recent survey, 76% of respondents say they buy sweets for long car journeys or family outings (Dipsticks). Therefore, the launch of our ‘Fun in the Sun’ campaign will ensure Swizzels is owning the summer season for sugar confectionery in 2019.’’

Tel: Swizzels (01663) 744144


Published Date: May 9, 2019
Category: Product & Promotions News