Fisherman’s Friend sees strong sales following early start to hayfever season

Fisherman’s Friend recorded sales growth of 22% in value and 18% in volume in April, compared with the same period last year.

The company – which sold over 260 million lozenges worldwide during 2018 – said the sales boost followed an early start to the hayfever season, with consistently high pollen counts for tree pollen.

“While the peak hayfever season occurs during the summer months, sneezes, itchy eyes and headaches have arrived earlier than expected this year,” says Jon R White, regional business manager for Fisherman’s Friend in the UK. “Menthol and eucalyptus are known to help hayfever sufferers. Our iconic lozenges contain a third more menthol than rivals, and with nine flavours available, there’s a Friend for everyone. We would urge retailers to stock up now to ensure they are not missing out on a valuable sales opportunity during the remainder of the hayfever season.

“As things stand, it looks like we are on track for another strong year in the UK. We will not be resting on our laurels though, and have strong trade promotions in the pipeline to prepare for the upcoming cold and flu season.”

Fisherman’s Friend is distributed by Ceuta Healthcare.

Tel: Ceuta Healthcare (0844) 2436661