Burton’s introduces Maryland Chocolate Cookie Bars

Burton’s Biscuit Company is entering the chocolate biscuit bar market under the Maryland brand for the first time with the launch of Maryland Chocolate Cookie Bars.

The product comes as 8 x 19g individually-wrapped, fully-coated chocolate cookie bars, filled with chocolate chips, with an rsp of £1.39.

“Maryland Chocolate Cookie Bars combine great-tasting chocolate and cookie indulgence with an individually wrapped portion pack at just 97 calories per bar – a compelling proposition for the growing number of consumers who want to treat themselves but who are also mindful of calorie control,” says Kate Needham, Burton’s Biscuit Company’s marketing director.

“We’re hoping to invigorate the out-of-home treat occasion by offering the UK’s only fully-coated chocolate choc chip cookie in a single-serve bar that’s ideally suited to on the go.”

The launch comes as biscuit portion packs are outperforming the total sweet biscuits market, growing at 4.8% versus total market growth of 2.8% (Kantar).

The launch builds on Burton’s recent additions to its Maryland and Jammie Dodgers range of permissible snacks under 100 calories.

Tel: Burton’s Biscuit Company (01727) 899700