Barr launches zero added sugar variant of Rubicon Mango

Barr Soft Drinks has launched a Mango Zero Added Sugar sparkling version of Rubicon, the UK’s No.1 exotic juice drink brand (IRI).

“With more than one in five flavoured carbonates shoppers now opting for low-calorie drinks (IRI), and almost three-quarters expecting to see a low-calorie option within a brand (Kalm Research), the launch of a great-tasting, authentic zero-sugar mango variant will add an exciting choice to the chiller,” says marketing director Adrian Troy.

“After sampling, 75% of consumers who don’t currently buy Rubicon said they would purchase the new mango zero added sugar variant (Kalm Research), highlighting the opportunity to generate incremental sales.”

The new variant is available in a 500ml 99p price-marked PET, 12 to an outer, and a two-litre plain pack PET (rsp £1.79), six to an outer.

Tel: Barr Soft Drinks (01204) 664295


Published Date: February 20, 2019
Category: Product & Promotions News