Euro Food Brands appointed UK distributor for Ainsley Harriott range

Euro Food Brands has been appointed the new UK distributor for Ainsley Harriott flavoured couscous and premium cup soup.

The Ainsley Harriott range has recently undergone a packaging revamp, giving more emphasis to the inclusions and flavour of the products, while retaining its premium look and feel.

Euro Food Brands’ managing director Peter Butler says: “We are delighted to be representing the Ainsley Harriott brand in the UK and Ireland. The brand already plays a significant role within flavoured couscous and cup soup; however, we have identified numerous growth opportunities in both existing and new categories and are working closely with production partners to achieve these.”

2019 is a going to be a high-profile year for Ainsley Harriott, with a new 10-part Caribbean-themed series coming up on primetime TV and the launch of a new cookbook to accompany it.

Euro Food Brands’ portfolio also includes international brands such as illy, Reese’s, Barilla and Campbell’s soup.

Tel: Euro Food Brands (01604) 821200

Published Date: January 14, 2019
Category: Product & Promotions News