The offers comprise ‘12 bottles for the price of 10’ on 500ml Boost Energy Original price-marked SKUs and one-litre bottles of Boost Energy Original, Original Sugar Free and Boost Energy Exotic for just £1. The ‘12 for 10’ deal is available until the end of March and the £1 promotion runs until the end of April.

In addition, to give workers a bit of a ‘boost’, the supplier is dropping off samples of Boost Energy Original Sugar Free to office workers between 21 and 25 January. As part of the tour, drop offs will be made to several cash & carries and delivered wholesalers including Bestway and BRP.

Trade customers and consumers are also in with the chance to win £250 – all they have to do is tell Boost what they think about the Original Sugar Free drink in an online questionnaire.

Simon Gray, founder and managing director of Boost, comments: “As an independent company that only supplies to independent retailers, we understand the challenges that store owners face at the start of the year with everyone tightening their purse strings. We want to support retailers and help keep sales up, so our team is always looking for ways to do something special to increase awareness of our products and get customers through the doors of independent retailers.

“These tried and tested promotions are great for independent retailers as these will help drive incremental profit opportunities, offering a great return on investment. From the time we spend talking and listening to retailers we know how much promotions like these can help them so we’re giving retailers plenty of opportunity to reap the benefits.”