Product & Promotions News
New advertising campaign takes off for Thatchers Gold cider
Thatchers Cider has launched a new campaign for its flagship brand, Thatchers Gold. To be shown on air for the first time on 24 June during coverage of the first […]
Kerry Foods embarks on Fire & Smoke #PITSTOP roadshow
Kerry Foods has embarked on a roadshow to build on the success of the Fire & Smoke brand. Featuring a variety of games, jukebox music and great food, the #PITSTOP […]
Grace Foods promotes Caribbean Food Week
Grace Foods, the UK’s leading supplier of Caribbean food and drink (IRI), has a programme of trade and consumer activities to celebrate Caribbean Food Week, which takes place on 21-28 […]
New-look Rio launched in 500ml PET bottle
In the second wave of development following its Brazilian street art-inspired redesign, Hall & Woodhouse has launched its bestselling Rio Tropical in a 500ml PET format. Tropical Light (no added […]
Bonkers days out to be won in Maynards Bassetts promotion
Mondelez International has unveiled an on-pack promotion for its Maynards Bassetts range that gives consumers the chance to win a ‘bonkers day out’. The top three winners will be given […]
Swirlers for hot drinks latest launch under Galaxy brand
Mars Chocolate UK has launched Galaxy Swirlers – easily breakable chocolate fingers designed for dipping into hot drinks and sharing with family and friends. Tapping into the 22 billion hot […]
Two new flavours of Lucozade Energy for wholesale
Two new flavours of Lucozade Energy have been introduced exclusively for the wholesale sector. Blackcurrant Bliss and Pineapple Punch will be available from 27 March in £1 price-marked 380ml bottles. […]
Holly Willoughby is the new brand ambassador for Diet Coke
Coca-Cola European Partners (CCE) has announced that TV presenter Holly Willoughby is the new brand ambassador for Diet Coke. Willoughby (pictured), who is best known for her presenting work across […]
New Good Mornings campaign for belVita Breakfast
Mondelez has launched new television advertising for belVita Breakfast as part of its new ‘Good Mornings’ marketing campaign. The initiative also includes a documentary-style video, developed for digital activation and […]
Premier Foods urges wholesalers to get baking for charity
Premier Foods has launched the McDougalls Wholesaler Baking Team of the Year competition. Backed by the Federation of Wholesale Distributors (FWD) and the Craft Guild of Chefs, this competition is a […]
Premier Foods supports wholesalers with festive displays
Premier Foods has been supporting the wholesale channel during the festive season with the creation of bespoke Christmas inspired displays. The activity has focused on the company’s Christmas favourites, including […]
Walkers Crisps potato growers use more sustainable methods
PepsiCo UK & Ireland has halved the amount of water and carbon used to grow potatoes for Walkers Crisps in water-stressed areas as part of its ‘50 in 5’ commitment […]
