Jacob’s Cracker Crisps Thins introduced by pladis

Pladis, the global snacking company, has introduced Jacob’s Cracker Crisps Thins.

Available in 130g sharing bags (rsp £1.89), Jacob’s Cracker Crisp Thins come in three flavours – Mature Cheddar & Roasted Onion, Sea Salt & Cracked Black Pepper and Thai Sweet Chilli. The launch will be boosted in-store with PoS and sampling, and there will also be online, digital and press activity.

Steve Monk, director of the regional brands business unit at pladis UK&I, comments: “Jacob’s Cracker Crisps have been a terrific success since launching two years ago, becoming an established brand and the leading baked product within premium sharing crisps and snacks. We look forward to driving further growth to the category by offering this new snacking experience to consumers through their light and crispy texture and flavour-packed taste.”

Consumer testing showed that Cracker Crisps Thins have strong appeal with a younger audience.