Mondelez International has unveiled Maynards Bassetts Wine Gums Mocktails, which aims to broaden the brand’s appeal to younger adults.
Available from 5 March, the new variant will see non-alcoholic strawberry daiquiri, pina colada and cuba libre flavours added to the range of iconic Wine Gum shaped jelly sweets. The 165g bag has an rsp of £1.32 and there is also a £1 price-marked pack.
Marta Sanso, senior brand manager for Joyful Candy at Mondelez International, says: “Recent additions to the UK’s number one candy bagrange – including Tangy, Tropical and Merry Mix – have brought more shoppers into the market. Maynards Bassetts Merry Mix brought in more than 300,000 additional shoppers
“This NPD is a true representation of our brand; it is bold and extremely relevant to British consumers. It received an outstanding rating in consumer concept testing so we believe it will drive incremental sales within the younger adults segment of the market, providing a further growth opportunity.”
Tel: Mondelez International (08702) 400861