Mór Gin launched in the UK after success in native Ireland

Brand Central has announced the launch of two multi award-winning handcrafted gins made in Tullamore, Co Offaly.

With a long history of whiskey making, Mór is a new styled gin with old-school traditions. It is is small batch-distilled in a 500-litre still and has an abv of 40%. A family line in distilling has been passed down three generations and Mór’s head distiller mixes methods that came from his grandfather and adds his own twist from his travels in the southern hemisphere.

Mór Wild Berry Gin infuses raspberries, blackberries and cranberries with the four-base botanicals to create a gin that delivers “big and bold flavours bursting with juicy notes whilst being perfectly balanced”. This gin is a celebration of Mór Gin founder Eoin Bara’s childhood excursions picking berries on the landscape around Tullamore.

Mór Pineapple Gin is created by adding four new botanicals – Persian lime, lemongrass, bergamot orange and pineapple. The result is a gin “bursting with tropical flavour that is a fantastic addition to Caribbean and Tiki-style cocktails”. With pineapple being the international symbol of hospitality, this gin pays homage to bartenders around the world.

Commenting on Mór’s UK launch, founder and head distiller Eoin Bara says: “We have had such a great reaction since Mór was launched in Ireland in late 2016. Following fantastic growth there, our ambitions are now to expand into new markets. We are excited to be working with Brand Central in the UK.”