Limited-edition M&M’s Crunchy Caramel launched by Mars Wrigley

Mars Wrigley Confectionery has introduced a new limited-edition variant to the bitesize category, M&M’s Crunchy Caramel.

The new product is available in singles (rsp 66p), treat bags (rsp £1.19 and £1 PMP) and pouches (rsp £2.09).

The launch is being supported by a digital-first campaign and influencer push across Instagram and Facebook, reaching over five million people across the UK.

Greg Kent, M&M’s brand manager at Mars Wrigley Confectionery, comments: “We are always looking for new and exciting variants to add to the M&M’s portfolio and, with consumers loving crunchy textures and the caramel taste, it felt like a perfect fit for the brand.”

Lauren George, the company’s brand and trade PR manager, adds: “With the bitesize category continuing to grow year-on-year, this exciting new offering provides retailers with a great opportunity to tap into this trend, boosting those all-important impulse purchases.”