Christmas TV advert for Walkers aims to fuel debate

PepsiCo is supporting its recent launch of Walkers Christmas dinner-flavoured crisps with a new  TV advert that will run throughout the festive season.

There are two limited-edition multipacks, one including a Brussels Sprouts flavour for sprout lovers and the other containing alternative festive flavours. The advert, with Gary Lineker as narrator, highlights the contrast between sprout lovers finding the Christmas staple delicious and sprout haters trying to hide them in unusual places. The creative encourages the nation to decide whether they’re a #SproutLover or #SproutHater to fuel debate this Christmas.

Andy Hawkswell, marketing manager at Walkers, comments: “This year, Walkers wanted to bring some magic to Christmas and spark debate across the nation. The new flavours have already got the nation talking, and the sprout-filled TV campaign will further fuel that debate, with the use of #SproutLover and #SproutHater. We’re confident that the new Christmas TV ad will ensure that the Walkers Christmas flavours are front of mind with shoppers, ultimately driving sales for retailers as we enter the festive months.”

The Christmas campaign is being supported by a heavyweight marketing campaign, including digital and in-store activity.

The festive flavours range includes Turkey & Stuffing, Pigs in Blankets and Brussel Sprouts as single packs (rsp 65p) and in a six-pack with two of each varieties (rsp £1.50). The other six-pack features Glazed Ham, Turkey & Stuffing and Cheese & Cranberry flavours (two of each, rsp £1.50)

Tel: PepsiCo (0118) 930 6666

Published Date: November 15, 2018
Category: Product & Promotions News