New wholesale pack for Naked Noodle

Symington’s has unveiled a brand new wholesale-focused pack format for its popular Naked Noodle brand, following feedback from customers. The packs feature a completely redesigned outer that allows for easy merchandising while retaining stand-out on-shelf. Available now, the packs have been launched with a strong retail offer of 12 for the price of eight.

The Naked Noodle brand is worth nearly £15 million and sustains its position as the number one authentic pot snack, commanding a 45% share of the market (Kantar). Health considerations are known to influence purchasing decisions, and the Naked Noodle products are high in protein and low in fat, making them popular with the health-conscious consumer looking for a convenient and nutritious option at home or on the go.

Lisa-Jayne Hanson, convenience & wholesale controller at Symington’s, comments:
“We’ve invested heavily in Naked Noodle’s packaging to strengthen our wholesale offering with a new and improved format and a great retailer offer, ensuring value at every stage of the supply chain. The wholesale market is crucial for us, and we will continue to invest in our brands, working in partnership with our wholesale customers to meet their needs.

“We’ve received excellent feedback on the new format so far. We plan to continue consulting with our wholesale partners and retailers to make similar pack updates to our other brands in the coming months including Mug Shot, Chicken Tonight and Ragu.”

Tel: Symington’s (0113) 270 6061

Published Date: August 22, 2018
Category: Product & Promotions News