Premier Foods urges wholesalers to get baking for charity

Premier Foods has launched the McDougalls Wholesaler Baking Team of the Year competition. Backed by the Federation of Wholesale Distributors (FWD) and the Craft Guild of Chefs, this competition is a chance for foodservice wholesale and cash & carry teams to showcase their baking talents while giving back to charitable causes.

To be in with a chance of winning £500 for a charity of their choice, wholesalers must recruit a team of up to four people, including a maximum of one qualified chef. Teams should create one savoury and one sweet recipe, which include at least one local ingredient and a McDougalls flour based mix product in each. Wholesalers can register their interest via the Premier Foods foodservice website and are able to enter as many teams as they like. Those who register for the competition will receive a McDougalls toolkit, which includes recipe inspiration to get them started.

The recipes will be judged by a panel including Andrew Green, representing Craft Guild of Chefs; James Bielby from the FWD; and Mark Rigby, executive chef at Premier Foods, before three successful teams are picked to compete in the live final at St Albans on 27 June.

Sarah Robb, channel marketing manager at Premier Foods comments: “We are excited to see what wholesaler teams will bring to the table in terms of creativity and professionalism, and we are looking forward to seeing teams embracing their competitive spirit. This competition is open to all levels so this is your chance to discover those hidden talents within your teams, from marketing and telesales teams to warehouse operatives.”

Tel: Premier Foods (01727) 815850

Published Date: January 14, 2017
Category: Product & Promotions News