Holly Willoughby is the new brand ambassador for Diet Coke

Coca-Cola European Partners (CCE) has announced that TV presenter Holly Willoughby is the new brand ambassador for Diet Coke.

Willoughby (pictured), who is best known for her presenting work across ITV, will lend her voice this year to a programme of activity for the world’s No.1 diet soft drink.

Commenting on the partnership, she said: “I’ve always been a big Diet Coke fan, right from the original ‘Break’ ads we all remember with great fondness. The brand is well known for celebrating friendship, fashion and fun, which are all very important to me.”

Simon Harrison, operational marketing director for Coca-Cola European Partners GB, added: “We’re proud to be working with Holly to bring some extra sparkle to Diet Coke activity this year. She’s the perfect partner for us.”

For more information, visit facebook.com/DietCoke or follow @DietCokeGB.