Walkers Squares now available in 50p PMPs

Stockists of Walkers Squares can now get their hands on 50p price-marked bags, brand owner PepsiCo has announced.

Squares Salt & Vinegar PMPIn independents and symbol stores, the top 12 best-selling £1 PMPs account for two-thirds of total revenue in the crisps and snacks market (Nielsen).

PepsiCo’s brands are responsible for all but one of these, with Doritos Chilli Heatwave, Doritos Tangy Cheese and Doritos Cool Original ranked as the top three SKUs.

A 50p price point also features on 40g packs of Doritos Tangy Cheese, Cool Original and Chilli Heatwave – all of which continue to display PepsiCo’s #Gameready on-pack promotion.

Tel: PepsiCo (0118) 930 6666

Published Date: January 6, 2016
Category: Product & Promotions News