SHS Drinks announces launch of WKD Cherry Ice

SHS Drinks has announced the introduction of WKD Cherry Ice.

WKD Cherry Ice is available in 70cl bottles (standard rsp £3.38 and £3.29 price-marked packs) and in 330ml cans, which also feature in the brand’s mixed 10-pack format.

The launch will be supported by in-store activations and digital campaign activity focused on driving awareness and trial.

Inspired by the explosive growth of cherry flavours across multiple drinks categories, WKD Cherry Ice brings a frosty, fruity twist that is designed to resonate with WKD’s core 18 to 24-year-old target audience.

Scott Bell, head of marketing at SHS Drinks, says: “The cherry flavour trend is booming, and we have developed WKD Cherry Ice to put our own icy-cool spin on it. It’s fun, bold and bursting with flavour – exactly what WKD drinkers want. We know it’s going to be a big hit as the summer season kicks in.

“The addition of WKD Cherry Ice marks a further expansion of our portfolio and underlines both our commitment to the WKD range and the overwhelmingly positive consumer response to our recent innovations.”