STG adds three new flavours to its XQS range

Scandinavian Tobacco Group UK (STG) has introduced three new flavours to its XQS nicotine pouch portfolio.

Raspberry Blackcurrant, Strawberry Kiwi and Berrynana Twist each have an rsp of £5.50.

All three new lines fulfil the growing consumer trend for fruity flavours and are 8mg in strength.

Nicotine pouch sales continue to grow rapidly and are currently worth just under £136 million (not including online sales), with volume growth of 79% versus the same time last year. Whilst the majority of sales are made in supermarkets, they are growing fastest in the convenience channel. And with the disposable vape ban coming in June, nicotine pouch sales will receive a further boost as many vape users will look for different next-gen nicotine options instead.

STG’s UK head of marketing, Prianka Jhingan comments: “We’re excited to bring these three new fruit fusion flavours to market, which now take the skus in the XQS portfolio up to eight. Our sales force will be visiting stores around the country to talk to them about the growing range and offering a new counter-top merchandising display unit to house them all. We encourage retailers to do themselves a new flavour and stock-up!”