Boost adds limited-edition Tropical Punch to Sport range

Boost has added a limited-edition Tropical Punch flavour to its Sport range. It comes in a £1 price-marked 500ml bottle, 12 to a case.

The sports & energy category is now worth £3.1 billionn and growing at 11.1% (Circana). Sports drinks account for nearly 10% of the energy category, with the top two sports drink brands accounting for 80% of all sports drinks sales (Circana). Boost is the No.2 sports drink brand, growing at over 14% (Circana).

Lisa McKenna, Boost brand director at AG Barr, said: “Our Boost Sport limited edition flavours have been proven to drive excitement, delivering a 10% uplift in sales over the past three years (Circana). Boost Sport launched Raspberry & Mango in 2023, Watermelon & Lime in 2024 and Cloudy Lemonade in 2025, appealing to the 40% of consumers actively looking for new flavours.

“To continue this momentum, Tropical Punch will be supported with digital activation, sampling and bespoke toolkits for retailers available in June. We recommend that retailers prominently display the new Tropical Punch flavour next to other Boost Sport flavours in their energy fixture, to offer great tasting, great value choice to their shoppers and drive incremental sales.”

Boost is currently investing in a multi-million-pound campaign across the UK and Ireland, positioning the brand as a ‘no-brainer’ in the drinks category while championing its ‘straight up’ functionality and proven sales power.

Running until July, the campaign features out-of-home advertising, digital and social media, together with on-the-street sampling to over 500,000 consumers. It is focused on its core audience of 18-34 year-olds and is expected to reach over 20 million consumers.

This builds on Boost’s multi-year sponsorship with the rugby Super League, creating further mass awareness and credibility for the brand within the performance sector.