Cadbury invites consumers and retailers to ‘Win For Your Squad’

Ahead of a summer of football, Mondelez International has introduced consumer promotion for Cadbury.

Running until 20 July, ‘Win For Your Squad’ offers shoppers the opportunity to win money-can’t-buy experiences with football stars Ian Wright, Virgil van Dijk, Lauren James and Declan Rice. Other prizes include matchday tickets for 2026/27 and lifestyle vouchers.

To be in for a chance to win, consumers purchase any promotional pack from Mondelez’ bakery and confectionery ranges and then scan the QR code or visit winforyoursquad.cadbury.co.uk to enter the pack’s details.

Alongside the consumer promotion, retailers have the opportunity to win up to £750 worth of Amazon vouchers for their staff (15 x £50) plus  Cadbury stock worth  £200 at full rsp. To enter, retailers must fill out the form on SnackDisplay.co.uk, explaining why they want to win a prize for their team. The retailer promotion is running until 31 July.

Charlotte Docker, junior brand manager, bitesize, at Mondelez International, said: “Win For Your Squad is all about bringing people together through the power of sharing, especially during one of the biggest moments in the football calendar. We know that shoppers are looking for ways to make those matchday moments even more special, and this campaign gives them the chance to win unforgettable experiences not just for themselves, but for their friends and family too.

“By combining standout on-pack activation with a compelling prize pool and the support of some of football’s biggest names, we’re creating a strong reason for shoppers to engage in store. At the same time, we’re helping retailers reward their own teams, as well as drive excitement to increase footfall and unlock incremental sales.”

The campaign is being supported by multi-channel media investment, including social, broadcast, digital and out-of-home support.