Lamb Weston has announced the UK launch of Frites Atelier, the frites created in a longstanding collaboration with three-Michelin-star chef, Sergio Herman, founder of the Frites Atelier dining experience.

The original vision behind Frites Atelier was a desire to redefine indulgence and demonstrate that even the humble potato can be transformed into a gastronomic triumph. The ambition was to set the gold standard in modern frites.

Now available to UK foodservice operators, Frites Atelier is aimed at gastro pubs, brasseries, premium steak houses and high-end hotel operators seeking operational efficiency without sacrificing distinction. The product is said to delivers a handmade-from-scratch appearance with a deep golden hue and striking visual appeal.

Made from 100% potato, Frites Atelier are designed to retain their heat and crispness for up to 15 minutes — ensuring they stand up to the demands of premium plated dining and enhance the overall guest experience.

Gunes Muftuoglu, senior chains country manager at Lamb Weston, says: “These Frites are extraordinary. They are visually stunning, with exceptional flavour, and are the culmination of years of collaboration between Sergio Herman and our technical experts. They embody Sergio’s craftsmanship and his relentless pursuit of excellence. Our continued partnership with Frites Atelier reflects the strength of our shared commitment to elevating the potato to something truly special.”

To prepare, the frites are fried at 175ºC for 2 minutes 15 seconds, twice, with a 10-second shake in between.