Biggest ever scratchings campaign for Tayto’s Mr Porky

Tayto is backing Mr Porky, the No.1 pork snacks brand, with the biggest ever advertising campaign for scratchings.

Aimed at engaging lapsed consumers, the ‘There’s no matching a scratching’ campaign runs until the end of May.

The campaign includes national radio coverage through a partnership with TalkSport, as well as a heavyweight regional campaign in the Midlands where scratchings are particularly popular. Activity is across out of home, radio, digital and social media and will support the brand’s ongoing digital activity that is introducing more people to Mr Porky and the wider category.

“This investment in pork scratchings advertising is unprecedented and could only be delivered by Mr Porky – the category leader,” said marketing director Matt Smith.

Tel: Tayto (01536) 204200