IRN-BRU invests £8 million to build on national sales momentum
IRN-BRU is currently outperforming the carbonates category on value growth, and one in every two flavoured fizzy cans consumed in Scotland is IRN-BRU. The brand’s new look has been spearheading […]
AG Barr invests £8m in IRN-BRU including wholesale-facing promotions
AG Barr is bringing back its IRN-BRU ‘Made in Scotland from Girders’ masterbrand campaign throughout August and September as part of an £8 million brand investment. The ad creative was […]
AG Barr announces return of IRN-BRU Energy
AG Barr has announced that IRN-BRU Energy is now back on the shelves. Available in 500ml big cans in Original and Zero Sugar variants, the product combines the flavour of IRN-BRU’s […]
Nestlé to repeat ‘Win a Salary’ promotion on Nescafé PMPs
Nestlé is to repeat its popular ‘Win a Salary’ consumer promotion in the wholesale and convenience channel in the New Year. Running from January to March, the promotion will be […]
10-pack PMPs launched for 1664 Bière, Carlsberg Danish Pilsner and Holsten Pilsner
Carlsberg Britvic has announced that 1664 Bière, Carlsberg Danish Pilsner and Holsten Pilsner are now available in 10-pack price-marked packs. The development marks Holsten’s first multipack format, available exclusively to […]
New design for KP Nuts PMPs aimed at improving merchandising options
KP Snacks is adding euroholes to packs of its KP Nuts £1.25 PMP range. Rolling out across variants including Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey […]
New range of Golden Wonder £1 price-marked packs launched
Tayto has announced the launch of a new range of Golden Wonder £1 PMP sharing crisps. The three flavours – Mature Cheddar & Spring Onion, Chargrilled Steak and Crispy Smoked […]
Jammie Dodgers PMPs in smaller case size for convenience channel
Burton’s Biscuit Company is supporting the convenience channel with the relaunch of its PMP case for Jammie Dodgers. The new compact case of 15 x 140g packs (price-marked at 89p) […]
Budweiser Brewing Group launches PMPs for Stella and Budweiser
Budweiser Brewing Group UK&I has launched price-marked single cans and 10-packs for Stella Artois and price-marked single cans for Budweiser. The launch of the PMPs follows a period of strong […]
£1 PMPs on Diet Coke, Fanta and Dr Pepper for a limited time
Coca-Cola European Partners has reduced the recommended price points on price-marked 500ml bottles of Diet Coke, Fanta, Fanta Zero, Dr Pepper and Dr Pepper Zero for a limited time. The […]
