Co-op Wholesale improves food-to-go pricing and range for independent retail partners

Co-op Wholesale is improving the pricing of its food-to-go range, as well as offering a rebate and additional lines, to support its independent retail partners.

Co-op Wholesale is working with partner Greencore to make its food-to-go offering more competitive.

Under the updated model, which takes effect from 5 October 2026, retailers will receive all the benefits of Greencore direct-to-store (DTS) service, paying the same price as they would if they ordered from Co-op Wholesale’s depot. In addition, rebate will now apply where applicable.

The simplification and extension of this service will unlock multiple benefits linked to range, shelf life, waste, case size flexibility and cost for retailers. ​

The Greencore DTS model offers an additional day’s shelf life and the benefit of ordering in single pick via Greencore DTS.​

In addition, ​Co-op Wholesale is offering almost double the number of SKUs (85) via Greencore DTS. As well as Co-op Brand sandwiches, wraps, salads, pasta pots and sushi, brands include Yo Sushi.  ​

​The Co-op Brand food-to-go offering, which uses of 100% British meat and ethically sourced ingredients, is reflective of latest consumer trends. Products include the Irresistible Parmesan Chicken Caesar Wrap, developed to drive sales and meet shoppers’ high expectations. ​

​Co-op Wholesale’s updated proposition has been strategically designed to meet this demand via the convenience channel, with 71% of consumers confirming they prefer quality over simply locating the cheapest option. ​

​Robbie Moore, Co-op Wholesale trading director, said: “We truly listen to what our partners tell us they want and this evolution of our food-to-go proposition is testament to that. They told us their businesses would benefit from larger ranges, longer shelf life and most of all, a streamlined rebate structure, so we’ve developed a solution and invested to support them. We’re looking forward to it going live in October.” ​

The food-to-go category is currently valued at £24.9 billion and forecast to grow to £27 billion by 2029 (Lumina Intelligence).