Unitas launches Local Living home baking mixes

Unitas has expanded its Local Living own-brand portfolio with a new home baking range.

There are three products: Local Living Cupcake Kit (PMP £2.29), Local Living Brownie Mix (PMP £1.99) and Local Living Batter Mix (PMP 69p). The profit on return (POR) is up to 45%.

The launch comes as data shows that own brand is the number one range in home baking by volume (SmartView Convenience).

Milan Pinnock, own brand marketing manager at Unitas, said: “Baking is a category shoppers keep coming back to, and this range makes it as easy as possible for our members to be part of that. It’s simple to stock, easy for shoppers to pick up and it gives retailers a genuine margin without any added complexity. That’s what Local Living is all about.”

The home baking launch forms part of Unitas’ wider commitment to doubling the size of the Local Living range. Next from the group will be a six SKU confectionery range, which will be launched in October.

Unitas has also launched a new dedicated Own Brand Portal, giving members greater visibility of products, promotions and updates, and a more seamless way to view and order stock.