Budweiser Brewing Group UK&I has launched price-marked single cans and 10-packs for Stella Artois and price-marked single cans for Budweiser.
The launch of the PMPs follows a period of strong sales growth for 10-packs and single cans in the off-trade. 10-packs are seeing the highest growth value of any pack size, increasing by £32.8 million in the last 12 weeks, and by £152.4 million over the last 52 weeks (Nielsen), highlighting the opportunity for convenience stores and wholesalers in stocking these mid-sized packs.
Budweiser Brewing Group continues to observe consumer buying habits, particularly as the rise in the at-home occasion drives off-trade growth. New consumer research conducted by the brewer reveals that 81% of respondents believe price-marked packs are less confusing and more transparent than their non-priced counterparts, while 63% feel they are fairer.
Jessica Markowski, convenience sales director at Budweiser Brewing Group UK&I, says: “We’re happy to be expanding our price-marked packs range across two of our best-selling and most famous beers. Joining our existing range of price-marked products, the launch of the price-marked single cans and 10 packs allows us to meet customer demand, and broadens consumer choice.
“As lockdown restrictions lift, the at-home occasion continues to be strong growth driver. Being able to bolster our priced-marked line-up at this time enables our customers to boost profit margins by capitalising on this consumer trend.”
Details of the PMPs are:
Stella Artois 10 x 440ml price-marked at £11.49
Stella Artois 568ml single can price-marked at £1.99
Budweiser 568ml single can price-marked at £1.89
Tel: Budweiser Brewing Group UK&I (0870) 2411124
Published Date: May 24, 2021