Coca-Cola European Partners has reduced the recommended price points on price-marked 500ml bottles of Diet Coke, Fanta, Fanta Zero, Dr Pepper and Dr Pepper Zero for a limited time.
Alison Adderley, field sales director at CCEP, comments: “While sales of larger, sharing packs of soft drinks have increased in recent months due to more consumption taking place in the home, a consequence of people making fewer, more planned shopping missions is that on-the-go sales have slowed (Nielsen).
“Many consumers are increasingly focused on saving money at the moment (Finder.com). PMPs offer visible value, reassuring shoppers that they can get the products they want, at an affordable price (HIM). That’s why we’re introducing this short-term measure to help stimulate impulse sales for our convenience customers whilst offering recommended price points across some of our best-loved brands that are appealing to shoppers.”
Plain packs are also available.Published Date: November 12, 2020