Walkers and Bestway launch new festive promotion
Walkers and Bestway have partnered to launch a new promotion, focused on Walkers and Sensations’ recent limited-edition launches. Three retailers will win £500, with an extra £1,000 donation each to […]
Sugro links with PepsiCo for split testing project
Sugro and PepsiCo have teamed up to improve their ecommerce performance as part of a new split testing project spanning the entire buying group. The two companies are using b2b.store’s […]
Kurkure highlights opportunity for higher sales of Asian-inspired snacks
Kurkure, one of the biggest salty snack brands in Asia, has unveiled new research that highlights the opportunity for retailers in the savoury snacks category during the run-up to Diwali […]
PepsiCo adds new Tropicana Energise variant to Essentials range
PepsiCo has added a new Energise variant to its Tropicana Essentials line-up. The new flavour includes pineapple, passion fruit, banana and ginseng, as well as magnesium to help fight tiredness […]
Walkers festive multipacks range returns with PMP single packadditions
Due to popular demand, PepsiCo is bringing back its Walkers Christmas dinner flavours with the addition of £1 price-marked 75g pack for the Pigs in Blankets and Turkey & Stuffing […]
Bestway announces winner of exclusive Walkers competition
Ashad Alam, who owns Al Halal supermarkets in Birmingham, has won a Renault Kangoo van in a competition run by Bestway and PepsiCo. The van was presented to Alam (pictured) […]
Christmas TV advert for Walkers aims to fuel debate
PepsiCo is supporting its recent launch of Walkers Christmas dinner-flavoured crisps with a new TV advert that will run throughout the festive season. There are two limited-edition multipacks, one including […]
Booker chosen as partner for PepsiCo van sales operation
Cash & Carry Management understands that Booker will provide “warehousing and depot services” to support PepsiCo’s new van sales operation to deliver Walkers snack products direct to thousands of independent […]
Walkers ‘Movie Night’ promotion taps into sharing opportunity
PepsiCo is tapping into the family sharing opportunity, which has grown by 17% over the last three years (Kantar), by offering movies to shoppers with its latest on-pack promotion on […]
Scott Snell becomes impulse sales director at Mondelez UK
Mondelez UK has named Scott Snell (pictured) as sales director for the impulse sector. Snell, with over 20 years’ experience in the food and drink industry, heads the impulse team, […]
Consumers asked to ‘choose or lose’ Walkers crisp flavours
In a new campaign called ‘Choose Me or Lose Me?’, PepsiCo is offering Walkers crisps customers the chance to keep their favourite flavours or risk losing them to new flavours […]
Brakes announces Karna’s promotion and McMeikan’s departure
Houston-based Sysco Corporation has appointed Ajoy H Karna senior vice president international foodservice operations – Europe. In this role he has responsibility for Brakes Group, which the US giant bought […]
