Consumers asked to ‘choose or lose’ Walkers crisp flavours
In a new campaign called ‘Choose Me or Lose Me?’, PepsiCo is offering Walkers crisps customers the chance to keep their favourite flavours or risk losing them to new flavours […]
Brakes announces Karna’s promotion and McMeikan’s departure
Houston-based Sysco Corporation has appointed Ajoy H Karna senior vice president international foodservice operations – Europe. In this role he has responsibility for Brakes Group, which the US giant bought […]
Walkers Crisps potato growers use more sustainable methods
PepsiCo UK & Ireland has halved the amount of water and carbon used to grow potatoes for Walkers Crisps in water-stressed areas as part of its ‘50 in 5’ commitment […]
Walkers Squares now available in 50p PMPs
Stockists of Walkers Squares can now get their hands on 50p price-marked bags, brand owner PepsiCo has announced. In independents and symbol stores, the top 12 best-selling £1 PMPs account […]
Back for good! Walkers Beef & Onion
PepsiCo has crowned Beef & Onion the winner of its Walkers ‘Bring it Back’ campaign. After totting up nearly 500,000 votes across the UK, Beef & Onion will remain a […]
Product news summary 12th June 2015
HEADLINES THIS WEEK: – CADBURY DAIRY MILK STRAWBERRIES & CREME RETURNS – QUAKER OATS ENTERS GRANOLA SEGMENT WITH NEW RANGE – HONEY MONSTER REVEALS MINIONS PARTNERSHIP
Product news summary 6th March 2015
HEADLINES THIS WEEK: – BRITVIC TARGETS ADULT SOCIAL OCCASIONS – NEW WALKERS ADVERT TO PROMOTE MIXUPS – JACK’S LINKS TO SAMPLE AT LONDON MARATHON – GINSTERS REVEALS FIRST-EVER SNACKING RANGE
