Product news summary 12th June 2015

HEADLINES THIS WEEK:

– CADBURY DAIRY MILK STRAWBERRIES & CREME RETURNS
– QUAKER OATS ENTERS GRANOLA SEGMENT WITH NEW RANGE
– HONEY MONSTER REVEALS MINIONS PARTNERSHIP

BACK BY POPULAR DEMAND: CADBURY DAIRY MILK STRAWBERRIES & CREME

Mondelez International has announced the reintroduction of limited-edition Cadbury Dairy Milk Strawberries & Creme in tablet format.

The new addition (rsp £1.49), which was first launched in summer 2013 and returned last year, contains a combination of Cadbury Dairy Milk and a creamy strawberry centre. It is available in cases of 15 x 120g tablets.

Matthew Williams, marketing director at Mondelez International, commented: “This limited-edition tablet brings together the taste of strawberries and cream – a British summer icon – with the nation’s favourite chocolate (Nielsen) in a product consumers will love.”

Tel: Mondelez International (08702) 400861

QUAKER OATS BREAKS INTO GRANOLA MARKET

PepsiCo has expanded its Quaker Oats portfolio by pioneering the launch of three granola varieties.

Oat Granola, Warm & Crunchy Oat Clusters, and Wholesome Crunch Granola are designed to ignite growth within the cereals category and are supported by a TV advertising campaign and in-store shopper marketing initiatives.

With only two in 10 UK households consuming granola today (Kantar), the granola segment has enormous headroom for growth, claims Duncan McKay, senior marketing manager at Grains UK.

Retailing at £2.69, the Quaker Oats Oat Granola offering comes in Raisin, Apples & Cinnamon, and Honey & Almond flavours, while the Oats Warm & Crunchy Oat Clusters range is available in Apples & Cinnamon, Golden Crunch, and Cranberry & Apple variants.

Meanwhile, Oats Wholesome Crunch has an rsp of £3.69 and contains a premium mix of grains, real fruits and nuts. It is also available in two flavour options: Pecan & Brazil Nuts and Goji & Blueberry.

Tel: PepsiCo (0118) 930 6666

HONEY MONSTER FOODS LAUNCHES LIMITED-EDITION MINIONS PACKS

Honey Monster Foods has unveiled a limited-edition box of Honey Monster Puffs with banana flavoured crispies, as part of a new licensing partnership with animated franchise, Despicable Me.

Retailing at around £1.50 for 320g and £2 for 450g, the new artwork ties in with the release of Minions – the third addition to the Despicable Me film series – on 26 June.

The new packaging design displays Minions on the front of packs, as well as featuring a large Minion cut-out on the back of pack.

Wholesalers and cash & carries are advised that the family movie launch will be supported by a wealth of activity across all media platforms this summer.

Tel: Honey Monster Foods 0208-843 2652