Scott Snell becomes impulse sales director at Mondelez UK

Mondelez UK has named Scott Snell (pictured) as sales director for the impulse sector.

Snell, with over 20 years’ experience in the food and drink industry, heads the impulse team, including the field sales force.

Prior to joining the company in the UK, he was managing director of the Norway division, with brands including Freia, Twist, Oreo and Ritz.

Between 1997 to 2014, Snell worked at PepsiCo in several roles, progressing from being a retail sales representative for Walkers to business unit director for key customer accounts. He was also general manager of the Naked Juice brand.

Commenting on his new role, he said: “The impulse sector is the first point of awareness and purchase for our UK snacking brands, so it is absolutely crucial that maximising opportunities in convenience stores is at the heart of Mondelez’ strategy.”

Tel: Mondelez UK (01895) 615000