Walkers festive multipacks range returns with PMP single packadditions
Due to popular demand, PepsiCo is bringing back its Walkers Christmas dinner flavours with the addition of £1 price-marked 75g pack for the Pigs in Blankets and Turkey & Stuffing flavours.
Christmas for the savoury snacks category is worth £645 million and growing at 6.5% year on year.
Two 6 x 25g multipacks (rsp £1.65) are available again this year: Christmas dinner for sprout lovers includes Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets flavours. Christmas dinner for sprout haters contains Glazed Ham, Turkey & Stuffing and Cheese & Cranberry styles.
Nick Day, brand manager at PepsiCo, comments: “The return of the Walkers Christmas flavours comes in response to the buzz and talkability generated last year, and the huge demand from consumers. This year, we are also excited to launch two new £1 PMPs in our most popular festive flavours. We hope to spread the festivity, and continue to invite customers to decide whether they’re a #SproutLover or #SproutHater.”
The limited-edition festive flavours are being supported on TV from November, allowing retailers to capitalise on early Christmas sales as consumers continue to celebrate earlier each year.
