Cadbury Caramilk is launched by Mondelez with significant marketing investment
Cadbury Caramilk, made with caramelised white chocolate, has been launched by Mondelez. Available in depot from early July, the golden caramel chocolate is made with 100% sustainable cocoa and comes […]
Cadbury Nuttier range is launched by Mondelez in healthier bars category
Cadbury Nuttier is a new range of bars from Mondelez made with more than 40% whole fruit and nuts. The brand’s three variants – Peanut & Almond, Cranberry, Peanut & […]
Mondelez launches Creme Egg promotion and Mini Eggs tablet
In a promotion running from 26 December, Mondelez is inviting shoppers to unwrap a shiny ‘Golden Goobilee Creme Egg’ in their local store to win a jackpot of £5,000. Designed […]
Cadbury products backed by the return of Match & Win promotion
Cadbury, in partnership with the UK’s biggest football clubs, has announced the return of the ‘Match & Win’ promotion for the fourth consecutive year. The competition, running until 15 November, […]
Unitas wholesalers deliver thousands of Easter eggs to essential workers
Members of Unitas Wholesale teamed up with Mondelez to donate and distribute more than 78,000 Easter eggs to foodbanks, care homes, hospitals, frontline NHS staff and emergency workers across the […]
Trebor sugar-free hard-boiled mints launched by Mondelez
Mondelez has launched the first sugar-free hard-boiled range under the Trebor brand. Cool Drops Sugar Free comes in two flavours, Extra Fresh and Lemon, in a 28g flip-top box with […]
Cadbury Dairy Milk Freddo Treasures launched with days out inspiration
Mondelez International has brought family-friendly innovation to Cadbury’s £25.1 million Freddo brand. The new Cadbury Dairy Milk Freddo Treasures have an rsp of 90p and are only 76 calories. The […]
Mondelez fills a gap in the market with the launch of Joy Fills
Mondelez International has launched Joy Fills – sweet crispy wheat pillows with a soft creamy filling. There are four variants: Joy Fills Oreo, with a cocoa and vanilla filling; Joy Fills Oreo […]
Mondelez: commitment and collaboration with C&C/wholesalers
Scott Snell (pictured), sales director at Mondelez International, emphasises the importance of effective display and retailer education in driving sales. How are you looking to develop your business through the […]
Mondelez launches new global positioning for Cadbury
Mondelez International has launched a new global brand platform for Cadbury, which will “shine a light on the kindness and generosity that we see in society every day”. The campaign […]
New Good Mornings campaign for belVita Breakfast
Mondelez has launched new television advertising for belVita Breakfast as part of its new ‘Good Mornings’ marketing campaign. The initiative also includes a documentary-style video, developed for digital activation and […]
Maynards and Bassetts join forces to reinvigorate adult candy
Mondelez International is relaunching Maynards and Bassetts products under the ‘masterbrand’ Maynards Bassetts, with the aim of “reawakening adults’ desire for candy products with a little light-hearted silliness”. The portfolio of classic British […]
