In a promotion running from 26 December, Mondelez is inviting shoppers to unwrap a shiny ‘Golden Goobilee Creme Egg’ in their local store to win a jackpot of £5,000.
Designed to celebrate 50 years of the Creme Egg brand, the initiative features additional smaller cash prizes for consumers, as well as the chance for independent retailers to win a variety of cash prizes or Amazon vouchers, up to the value of £1,000.
A total of 30 golden eggs will be hidden within the convenience channel, and when a consumer wins, so does the store. To participate, retailers must use Cadbury promotional display material.
The new ‘Golden Goobilee’ campaign will be supported by digital, out-of-home and PR activities to drive excitement throughout the Easter season. The brand will also be rolling out a celebratory new retro pack design to grab shoppers’ attention in store and alert them to the occasion.
Tel: Mondelez International (01214) 582000