Cadbury Dairy Milk Freddo Treasures launched with days out inspiration

Mondelez International has brought family-friendly innovation to Cadbury’s £25.1 million Freddo brand.

The new Cadbury Dairy Milk Freddo Treasures have an rsp of 90p and are only 76 calories.

The purple treasure chest contains Cadbury Dairy Milk Buttons, one of 17 toys that include figurines and interactive games, and an in-pack QR code revealing hidden historical treasures to parents when scanned, to inspire a family day out.

The launch is supported by a £6 million campaign that includes the first Freddo TV advert.