Cadbury Nuttier range is launched by Mondelez in healthier bars category

Cadbury Nuttier is a new range of bars from Mondelez made with more than 40% whole fruit and nuts.

The brand’s three variants – Peanut & Almond, Cranberry, Peanut & Almond and Coconut & Almond – are available in single 40g bars with an rsp of £1.19. There are 15 bars to a case.

Cadbury Nuttier is one of the first products within the ‘healthier bars’ segment to include milk chocolate. The transparent packaging means that consumers can see the combination of fruit and nuts at the top, embedded into Cadbury milk chocolate at the bottom. This points to the concept that ‘there are two sides to every bar’, and this slogan appears on displays and PoS in-store.

Lyndsey Homer, brand manager for Cadbury Nuttier, says: “As the nation’s favourite chocolate (Nielsen), Cadbury is in prime position to deliver growth for the ‘healthier bars’ category, catering for the growing shopper demand for snacks that are wholesome, but still deliver on taste.

“Cadbury Nuttier is a really exciting launch for us. Not only do we know that the ‘healthier bars’ category is very popular (Nielsen), but we’re also confident that Nuttier is one of our best tasting bars yet, performing exceptionally in testing. This, combined with its striking packaging that will stand out on shelf, will mean Cadbury Nuttier is sure to be a hit for shoppers.”

Mondelez advises retailers to position Cadbury Nuttier in the on-the-go section, near the front of store, or alongside other ‘healthier snacking’ options to maximise impulse sales.