Cadbury launches The Great Retail Ideas Exchange with £25K of prizes
To celebrate Cadbury’s 200th year, Mondelez International is engaging in a range of activities, promotions and celebrations. To show its thanks to the retailers who have supported the brand throughout […]
Mondelez updates Duos design and launches football-themed promotion
Mondelez International has introduced a new pack design for its Cadbury Duos range, which is growing by 17% (Nielsen). The new packaging features a clear message, ‘One for me, One […]
Mondelez unveils Cadbury Caramilk Crispy and Darkmilk Hazelnut Praline
Mondelez International has introduced two new 85g chocolate tablets: Cadbury Darkmilk Praline and Cadbury Caramilk Crispy. Cadbury Darkmilk Praline comprises Cadbury Darkmilk high-cocoa chocolate with a creamy hazelnut filling, while […]
Shoppers can win tickets to Platinum Jubilee Pageant courtesy of Cadbury
Mondelez International is giving shoppers the chance to win a pair of tickets to the Platinum Jubilee Pageant on 5 June, courtesy of Cadbury. For a chance to win, shoppers […]
Weekend experiences to be won in new Cadbury Hot Chocolate promotion
Consumers can win weekend experiences in a new promotion from Mondelez on Cadbury Drinking Chocolate 500g and Cadbury Instant Hot Chocolate 400g. Running from mid-January for three months, the ‘Make It […]
Mondelez launches limited-edition Cadbury Dairy Milk gifting bars
Mondelez is encouraging shoppers to spread a little kindness with its new limited-edition Cadbury Dairy Milk gifting bars. Available until the end of September, the bars (rsp £4.23) feature the […]
Cadbury Caramilk is launched by Mondelez with significant marketing investment
Cadbury Caramilk, made with caramelised white chocolate, has been launched by Mondelez. Available in depot from early July, the golden caramel chocolate is made with 100% sustainable cocoa and comes […]
Cadbury Nuttier range is launched by Mondelez in healthier bars category
Cadbury Nuttier is a new range of bars from Mondelez made with more than 40% whole fruit and nuts. The brand’s three variants – Peanut & Almond, Cranberry, Peanut & […]
Mondelez launches Creme Egg promotion and Mini Eggs tablet
In a promotion running from 26 December, Mondelez is inviting shoppers to unwrap a shiny ‘Golden Goobilee Creme Egg’ in their local store to win a jackpot of £5,000. Designed […]
Mondelez: commitment and collaboration with C&C/wholesalers
Scott Snell (pictured), sales director at Mondelez International, emphasises the importance of effective display and retailer education in driving sales. How are you looking to develop your business through the […]
Mondelez launches new global positioning for Cadbury
Mondelez International has launched a new global brand platform for Cadbury, which will “shine a light on the kindness and generosity that we see in society every day”. The campaign […]
Egg ‘n’ Spoon Oreo joins Cadbury Easter range
Mondelez International has followed up on the success of two of its power brands with the launch of Cadbury Dairy Milk Egg ‘n’ Spoon Oreo, which aims to drive incremental sales in sharing formats. The […]
