Egg ‘n’ Spoon Oreo joins Cadbury Easter range
Mondelez International has followed up on the success of two of its power brands with the launch of Cadbury Dairy Milk Egg ‘n’ Spoon Oreo, which aims to drive incremental sales in sharing formats. The […]
Merchandising with…Mondelez International
Susan Nash, trade communications manager at Mondelez International, reveals her top tips to help optimise your biscuit and confectionery fixtures. What are the key principles to consider when they are merchandising […]
Cadbury ‘opens the door’ to its largest-ever Christmas campaign
Mondelez International has set aside more than £10 million to launch its biggest-ever seasonal TV advertising campaign for Cadbury. The creative, which premieres tomorrow (7 November), showcases a giant advent […]
Product news summary 12th May 2015
HEADLINES THIS WEEK: – ELECTION NEWS: MS BROWN LAUNCHES HER OWN PACK OF M&M’s – NEW TIC TAC GIVEAWAY PROMOTION – FIRST-EVER GILLETTE VENUS PORTABLE RAZOR REVEALED – MONDELEZ INTERNATIONAL UNVEILS ‘FLY CADBURY […]
