Brakes announces six-month price hold on 1,850 own-brand lines
Brakes is holding prices on 1,850 own-brand frozen and ambient products until October 2023. Paul Nieduszynski, chief commercial officer of Sysco in GB, said: “From tuna to tinned tomatoes and […]
Brakes launches new sourdough bread range
Brakes has launched a new range of sourdough breads under its La Boulangerie brand. The company worked closely with specialist bakery, Nicholas & Harris, to create the range, which uses a […]
Brakes announces Best of British campaign
Brakes has announced a new programme of activity to support British growers and promote seasonal British food. The campaign starts this month with the launch of a new section on […]
Sysco puts Climate Stripes electric vehicle on the road
The first foodservice vehicle to carry the ‘Climate Stripes’ graphic has been introduced by Sysco. The Climate Stripes were created by Professor Ed Hawkins at the University of Reading and […]
Fresh Direct invests £2 million in Fresh Kitchen production facility
Fresh Direct, which supplies fruit, veg and dairy products to chefs, has invested £2 million at its Bicester site to scale up production for its Fresh Kitchen brand. Fresh Direct […]
Sysco GB extends partnership with City Harvest
Sysco companies Fresh Direct and Wild Harvest have joined Brakes’ London depot in forming a new partnership with emergency food charity City Harvest to provide surplus food to vulnerable groups. […]
Brakes launches personalised customer rewards programme
Brakes has launched mybrakes rewards, a new personalised customer rewards programme. The scheme will enable customers to make savings, earn cashback, receive gifts and donate to charity. In addition, when […]
Brakes helps foodservice operators to make the most of Veganuary
Brakes is offering a support package to help customers take advantage of Veganuary. The wholesaler points out that, with consumers increasingly considering plant-based options, both for meat-reduction and sustainability reasons, […]
Brakes launches individually-portioned frozen soups
Brakes has launched a new range of individually-portioned frozen soups under its Sysco Classic brand. The products are all suitable for vegans and can be cooked to order from frozen […]
Direct Seafoods, Brakes and M&J Seafood win MSC awards
Bidfresh business Direct Seafoods has won the Marine Stewardship Council Award for Fresh Fish Foodservice Supplier of the Year for the second year running. The MSC awards celebrate the outstanding […]
Sysco GB launches Menopause at Work Guide
Sysco GB has introduced a new Menopause at Work Guide, designed to raise awareness and improve understanding of the menopause and its impact on colleagues across the organisation. Launched on […]
Brakes offers 10% cashback deal as part of Christmas support package
Brakes has launched a support package to help foodservice operators get the most out of Christmas trading and manage costs. Headlining the campaign is a 10% cashback offer for orders […]
