Brakes helps foodservice operators to make the most of Veganuary

Brakes is offering a support package to help customers take advantage of Veganuary.

The wholesaler points out that, with consumers increasingly considering plant-based options, both for meat-reduction and sustainability reasons, this coming Veganuary is likely to provide operators with an opportunity to drive incremental income.

Brakes has created a range of calorie-counted, nutritionally analysed vegan options that foodservice operators can choose to add to their menus. In addition, there are hints and tips to increase plant-based options on a new vegan hub at

It has also launched promotions on both branded and own-label vegan products throughout December and January.

The number of vegan alternatives that Brakes is offering has grown to more than 350 products, including new lines such as Brakes Vegan & Gluten Free Blackforest Dessert, Tofoo Straight to Wok, and British-made Brakes Falafel.

Mandy Van Hagen, sector marketing manager, said: “We’ve created our most comprehensive package for Veganuary to date, as we see an increasing number of chefs wanting to add menu options for January. Although January has become a focal point for vegan food, we are very focused on making sure that we have a range that works throughout the year and that’s why we believe that we have the biggest range in foodservice.

“Eating a plant-first diet is one of the biggest changes we can make to help tackle climate change. For some operations, food can contribute more than half the carbon footprint, with animal proteins being the most carbon intensive. At Brakes we’ve committed to training our sales colleagues and chefs to support businesses in developing tasty, healthy and sustainable menus.”

Published Date: December 15, 2022
Category: Wholesale Industry News