Brakes announces Best of British campaign

Brakes has announced a new programme of activity to support British growers and promote seasonal British food.

The campaign starts this month with the launch of a new section on Brakes’ website, which highlights seasonal food and features videos promoting recipes made with British ingredients.

Headlining the campaign is Brakes’ sponsorship of Love British Food, which will see the wholesaler create resources, including recipe ideas, supplier stories and other merchandising ideas, to help customers capitalise on British Food Fortnight in September.

The company will also host a Great British brunch for stakeholders to attend and discuss collaboration following British Food Fortnight.

Cathy Amos, sector marketing manager at Brakes, who is also a Love British Food ambassador, said: “We are committed to supporting British food and have been involved with Love British Food for many years. Caterers want to be able to access seasonal British food, so it’s great to be able to support Love British Food, which does a fantastic job in generating awareness of the wonderful array of British produce that’s available.

“Our support campaigns will provide caterers with the tools to help make the most of British. One excellent example will be Coronation weekend, which will be the perfect opportunity to celebrate our British heritage with some seasonal treats.”