Brakes launches personalised customer rewards programme

Brakes has launched mybrakes rewards, a new personalised customer rewards programme.

The scheme will enable customers to make savings, earn cashback, receive gifts and donate to charity.

In addition, when customers redeem their cashback, up to five trees will be planted on their behalf in partnership with Eden Reforestation Projects, supporting worldwide communities impacted by deforestation.

Brakes’ customers were previously able to access the Nectar rewards programme, but mybrakes is based on feedback that showed they wanted more bespoke options, with a wider choice of rewards, and to earn cashback of a known value, not points.

As well as redeeming cashback on their spend, customers can save on merchandise including new electronics, kitchen items, days out, holidays and gift cards, at the mybrakes rewards store. Alternatively, customers can choose to donate their cashback to selected local charities.

Customers will earn cashback on all online Brakes purchases, and those signing up in January will also receive an extra tree planted on their behalf.

Leon French, customer marketing director at Brakes, said: “It’s clear that while the market remains so tough, everyone in foodservice needs some support. mybrakes rewards will offer our existing and new customers the opportunity to re-invest in their business, themselves, staff and communities.

“We believe that mybrakes rewards is a real step forward. Customers will know exactly what they’ve saved, and what it’s worth, benefiting from a massive choice of rewards, while continuing to support communities and great causes on a local and global scale, as well as further enhancing the customer support they receive from Brakes.”