Boost announces sponsorship of Faversham Town FC

Date: June 13, 2024Leave a comment

Boost has announced its official sponsorship of Faversham Town FC.  The sponsorship has been revealed in a video fronted by double-capped Faversham Town FC player and rumoured strongest man in […]


Boost Drinks unveils modern pack designs across all products

Date: April 18, 2024Leave a comment

Boost Drinks has announced the launch of its dynamic brand refresh, with eye-catching new packaging. The brand’s lozenge logo remains but now enjoys a subtle modern twist – a streamlined […]


Blood Orange & Raspberry Crush joins Boost Juic’d range

Date: June 2, 2023Leave a comment

Boost Drinks has expanded its 500ml Juic’d range with a new flavour – Blood Orange & Raspberry Crush – available in £1.09 price-marked cans. Orange is currently the fourth strongest […]


Boost Drinks unveils a new Lemon & Lime PMP

Date: May 4, 2023Leave a comment

Boost Drinks has expanded its 250ml energy stimulation range with the launch of a new Lemon & Lime flavour. The new variant is designed to tap into the surge in […]


Boost Drinks unveils limited-edition Raspberry & Mango Sport variant

Date: March 24, 2023Leave a comment

Boost Drinks is launching a limited-edition Raspberry & Mango Sport variant in April. With raspberry flavour profiles in 55% growth and mango seeing 58% growth (IRI), the combination is designed […]


AG Barr acquires Boost Drinks

Date: December 5, 2022Leave a comment

AG Barr has acquired Boost Drinks. The deal involved an initial £20 million payment, funded from AG Barr’s cash reserves, with up to a further £12 million payable depending on […]


Boost appoints Jon Francis as wholesale controller

Date: July 25, 2022Leave a comment

Boost Drinks has appointed Jon Francis, formerly a business unit controller at AG Barr, as its new wholesale controller. He succeeds Simon Whitaker, who retires on 29 July after 47 […]


Confex, Boost Drinks and DCS also now on TWC Sound Bites

Date: May 14, 2020Leave a comment

TWC has recently added three new Sound Bites from wholesalers and suppliers to its YouTube channel to highlight how industry influencers are reacting and adapting to these fast-moving times. The […]


Boost sends its ‘little helpers’ to assist C&C customers

Date: December 17, 2018Leave a comment

This Christmas, Boost Drinks has been getting in the festive spirit and lending a helping hand to busy customers stocking up for Christmas. At the start of December, staff from […]


The Whole Sale Company is relaunched as TWC

Date: June 28, 2018Leave a comment

Further to its expansion into new channels, The Whole Sale Company has been relaunched as TWC. The company has its roots in wholesale and convenience retail but has seen organic […]


Boost Drinks: fulfilling its role as champion of independents

Date: January 11, 2018Leave a comment

Boost Drinks has focused on independents since its formation, and in a changing landscape its commitment hasn’t changed, reports sales director Al Gunn (pictured). What proportion of your business goes […]


Boost Drinks launches £25,000 promotion on 500ml PETs

Date: August 13, 2017Leave a comment

Boost Drinks will be launching an on-pack promotion on its 500ml PET price-marked bottles in September, promising over 1,000 winners a total prize fund of £25,000 in cash, Amazon vouchers […]